Reflection of The Tipping Point by a Mediator
Little Things Can Make a Big Difference -
Blog by Wayne Marriott
“The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.”
Having read the book some years hence, I sought out the audio version of this valuable gem. This following information is my review of the book for your enjoyment. I hope it whets your appetite sufficiently to seek your own copy and enjoy Gladwell’s writing as much as I have.
So, why should conflict management practitioners take on Gladwell’s glad-tidings?
I’ve been searching for an edge toward success in my conflict management practice. Something that I could use as a guide in the market place frequented by fickle and grumpy consumers who don’t yet know what they need, nor want. How can I help people overcome this conflict blindness? What marketing ideas will create a change in the way consumers deal with dispute? I see this book as a tool to reflect and find a solution to improve my conflict resolution practice.
Biography of an idea – 4 principles
Important ideas that provoke change demonstrate 4 principles:
Agents of change
The law of the few – who are they and what do they offer?
When Mavens and Connectors amongst us get together.
When mavens and connector-innovators get together a more coherent picture comes clear. The fresh broadened view ensures a more complete analysis is not influenced by those with an insular and biased outlook.
Maybe this is why conflict management innovators (or any professional group or social enterprise) are more often engaged in change processes across their sector. They create change by incremental steps that might otherwise not seem connected. The resulting tipping point comes with radical and rapid change to the surprise of those around them whilst the pioneers go unrecognized.
If this is you, (pat on back) then you will already be broadening the scope of your craft to provide consumers with flexibility, strengthening the action of your profession and changing culture. You will be making change the easy choice, as Gladwell suggests, redefining innovation as mainstream. See the Mediate2Go blog on enhancing customer service in conflict resolution.
Afterword by Malcolm Gladwell.
He also says that since writing The Tipping Point he can add fresh insight.
1. Understanding the rise of isolation.
2. Beware the rise of immunity.
3. Finding the mavens.
Gladwell calls it, “creating the maven trap”.
People look up to mavens, connectors and persuaders (The law of the few) because they naturally value respect and standing amongst friends and colleagues. They are less impressed with status and wealth. In particular the mavens we value are able to break through the rising tide of isolation and immunity because:
- Mavens prefer direct communication, face-to-face.
- Word-of-mouth messages will be carefully constructed to attract the maven group in each sector, community and organization.
Gladwell suggests that finding and collaborating with a widened maven group will hasten the process toward the tipping point of change.