Best business ideas for 2015 - Social Networking for Mediators
What every mediator and
conflict coach needs to know about social media networking.
1. Build bridges with
Instead of simply sharing your opinion on your social networking
accounts, start discussions to create
engagement. You should build
relationships with new colleagues and potential clients, similar to what we do on Facebook, Twitter, Google+ and our blog. . Remember, younger
generations might have relationships that are completely based online. Young
people are potential future clients in need. Don't be scared of competition. We are all promoting the field of mediation for the benefit of clients in need. Mediation is still underused as an alternative.
2. On the clock
Business social media is on time. To maximize your social networking efforts, launch your posts
based on your audience’s usual engagement time - specific to the platform. MediaBistro
says that in general, you should post on Facebook weekdays between 6-8am,
or 2-5pm, on Twitter on weekends
between 1-3pm, on Google+ between 9am-11am, and on
your blog Monday, Friday and Saturday at 11am. Again, this depends on your
specific audience. Check on each site for information or sign up for a program
such as Hootsuite.
3. Create alliances and
cross-promote with new networks
Start to share with colleagues and promote with others in
the field to improve reciprocation. Connect with new communities in
complimentary fields. Don’t just think about your usual client base. Start to
think about other communities that might benefit from your services. The more
you “Retweet” or post about others, the more likely they are to do the same.
Also share some private messages with them to build the relationship further.
See the next section connecting in new ways.
4. Boost impact of each
To improve search-ability and connect with new clients, use the
@ symbol to share your post with particular organizations, communities and
users; flagging them of your new and relevant social networking content. Use the # symbol in
order to emphasize a popular theme. Search for trends on each platform and use
the same words with a # symbol in front in order to get your ideas picked up by
others searching for the same theme. Trend searches on Twitter are particularly useful.
5. Schedule social
In order to optimize your social networking outreach, make a
calendar and set up reminders so that you have content ready to post, on the
right platform, at the right time. This is essential to ensure a successful
business social media strategy. This will also help you boost each social
6. Get noticed with your
social networking ideas
People connect with powerful images, so share other user’s
images or make your own. Mediate2go has
easy-to-share images that help clients connect with you. Social networking is
competitive, so you need to stand out as much as you can. Be sure to add a
comment with each image you post.
7. Ask for help from a
social networking pro
Recruit a student from a local college or university with an
interest in conflict resolution to write blogs and take care of your social networking
outreach. They learn something through researching subject matter, and you have
someone with the know-how, posting for your practice to improve your business.
generations uses social media networking as part of their daily life, so it
comes naturally to them. Some services take care of all of this for you, like PhoneBlogger.
8. Get the social
Start using social media applications on your phone, so that
when you have an idea, you can tweet about it immediately. Although you must
take into account optimal timing, this is still a great way to start and
respond to discussions right away. Social media networking will start to become
part of your daily routine, and you will also be able to keep track of current
trends in the field. For example, instead of doing nothing at a bus stop, you
can post your best conflict resolution ideas.
9. Consistency over
Don’t spread yourself too thin. Choose one or two social
networking platforms and focus on them to maximize your Search Engine
Optimization. Don’t leave inactive accounts online, or it will hurt your search
engine optimization. Don’t feel bad about letting it go, if you realize you
have ran out of time to give it the attention it needs. You should be posting
new material each week.
10. Try Mediate2go to
improve social networking
Do you have other tips on improving social networking? What
is your best business idea for 2015?